Our #1 Air Factory flavor is Menthol: a traditional menthol flavor with a fresh finish, and the easiest place to start. Below, we rank the Air Factory lineup by what each flavor tastes like and who it’s best for, so you can skip the trial and error and find your match on the first try.
But with several distinct flavors and two formats (freebase and nic salts), first-timers often have the same question: where do you even start?
We’ve broken down every Air Factory flavor, what it actually tastes like, and who it’s best for — so you can find your match with confidence.
What Makes Air Factory Different
Most mass-market vape juices lean on heavy sweeteners, artificial flavors, and inconsistent nicotine delivery. Air Factory takes the opposite approach: every juice is formulated for clean vapor production, smooth throat hit, and flavors that don’t fade after the first few days on a coil.
The brand also makes its juice two ways: Air Factory 60ml E-Liquid, freebase nicotine in 3mg or 6mg for refillable tank devices, and Air Factory Salts, 30ml nic salts in 18mg or 36mg for pod systems and low-wattage devices. All 11 flavors come both ways, so you can keep your favorite when you switch devices.
Air Factory Flavors Ranked From Best to Worst
1. Menthol — The Classic That Never Gets Old
If you’re coming from traditional cigarettes or just want a clean, no-frills vape, Menthol is where most Air Factory fans start — and many never leave.
It’s a traditional menthol flavor with a fresh finish. There’s no candy sweetness underneath it, no weird aftertaste, and no coil-killer sweetener that gunks up your device. Just clean, smooth menthol on every inhale and exhale.
Best for: Former cigarette smokers, vapers who prefer simplicity, all-day vaping without flavor fatigue.
2. Menthol Salts — Menthol With a Stronger Kick
Everything you love about the classic Menthol, now in nicotine salt form. Menthol Salts deliver the same clean cooling profile with a noticeably smoother throat hit at 18mg or 36mg — ideal for pod systems like the SMOK Nord or similar devices.
If you’ve tried the freebase Menthol and wanted more nicotine satisfaction without harshness, this is the upgrade.
Best for: Pod system users, heavy smokers transitioning to vaping, anyone who needs higher nicotine without throat bite.
3. Mint Salts — Menthol’s Crisper Cousin
Mint Salts bring the crisp, refreshing flavor of mint with a fresh finish. Where Menthol is smooth and cool, Mint has a slightly brighter, fresher quality — in the best possible way.
It’s the flavor for vapers who want that clean breath feeling on every puff.
Best for: Vapers who find pure menthol too muted, anyone who misses menthol cigarettes but wants a slightly brighter profile.
4. Custard Tobacco Salts — Rich, Warm, and Surprisingly Smooth
This one is a standout. Custard Tobacco Salts blend full-bodied tobacco with rich custard and creamy vanilla undertones — the result is a layered vape that’s warm and satisfying without the harshness of straight tobacco flavors.
It appeals to former cigarette smokers who want familiarity, and also to dessert vapers who want something more grounded than fruit or candy. It’s easy to see why it lands in the top five of our Air Factory flavors ranked list.
Best for: Smokers making the switch, dessert vapers looking for something savory, all-day vapers who want complexity without sweetness overload.
5. Tobacco Salts — For When You Want Something Familiar
Straight tobacco — familiar, flavorful, and honest. Air Factory’s Tobacco Salts don’t taste like an ashtray, which is the failure mode for a lot of tobacco vape juices. It’s a warm tobacco flavor with complex notes that satisfies the craving without being harsh.
Best for: Recent smokers making the switch to vaping, vapers who want a savory rather than sweet profile.
6. Strawberry Kiwi Salts — The Fruit Option Done Right
If you want something bright and fruity without going into candy territory, Strawberry Kiwi Salts are the move: sweet strawberries, ripe kiwi, and a light hint of cream. The kiwi keeps it from going too sweet, and the finish is clean. Among the Air Factory flavors ranked here, this one stands out as the best pure fruit option.
Best for: Vapers who want a fruit flavor that doesn’t taste artificial, a refreshing everyday vape.
7. Mystery Salts — For the Adventurous Vaper
Mystery Salts are a delicious mixture of berries and an assortment of sweet fruits to keep you guessing — and that’s half the fun. Longtime fans know it as Mix Berry, and it’s become a cult favorite among vapers who enjoy debating exactly which fruits they’re tasting.
Best for: Vapers who like surprises, anyone bored with their usual rotation.
8. Kookie Krunch Salts — Dessert Done Bold
A dessert flavor that actually delivers — Kookie Krunch Salts taste like freshly baked vanilla crumble, with golden, buttery notes and a sweet, creamy finish, and just enough complexity to keep it interesting past the first puff.
Best for: Dessert vapers, anyone who finds fruit flavors too light and wants something more indulgent.
The Rest of the Air Factory Lineup
Air Factory makes 11 flavors in all, each in 60ml freebase and 30ml salts. The other three flavors and the unflavored option are worth knowing too:
- Blue Razz Ice: mildly sweet and mellow blue raspberry with creamy undertones and a light menthol finish. Also as Blue Razz Ice Salts.
- Blue Razz: a blast of blue raspberry. Mildly sweet, mellow, with light creamy undertones. Also as Blue Razz Salts.
- Berry Rush: an exotic mix of wild berries, the perfect combination of sweet and sour flavors. Also as Berry Rush Salts.
- Unflavored: just PG, VG and nicotine, with no flavoring. Also as Unflavored Salts.
30ML vs. 60ML: Which Bottle Should You Get?
The 30ML and 60ML bottles aren’t two sizes of the same juice — they’re two different products. The 30ML bottles are Air Factory Salts: nic salt in 18mg or 36mg, made for pod systems and low-wattage devices. The 60ML bottles are Air Factory 60ml E-Liquid: freebase nicotine in 3mg or 6mg for refillable tank devices. Pick the bottle that matches your device and the nicotine level you want.
Freebase vs. Nic Salts: Which Is Right for You?
Freebase nicotine is made for refillable tank devices — better for cloud production and flavor intensity at lower nic concentrations (Air Factory 60ml comes in 3mg or 6mg). Air Factory’s recommended power level is up to 40 watts. Nicotine salts are designed for pod systems and deliver nicotine faster and more efficiently at higher concentrations (Air Factory Salts come in 18mg or 36mg) without the harsh throat hit. Don’t use nic salts in sub-ohm tanks.
Air Factory offers both. If you’re using a pod device, go with the Salts. If you’re using a tank, go with the 60ml freebase line.
The Bottom Line
Now that you’ve seen every Air Factory flavors ranked breakdown, the choice comes down to your personal preferences. If you’re new to Air Factory, start with Menthol — it’s the cleanest entry point and the flavor that best showcases what the brand does well. From there, Menthol Salts and Mint Salts are natural progressions. For vapers coming from cigarettes, Custard Tobacco Salts or Tobacco Salts deserve a real trial. And if you want to try something different, Mystery Salts is always a good time. For more on nicotine strengths, see our Air Factory Nic Salts guide.
Browse the full Air Factory lineup, pick a flavor, and choose an authorized retailer on its product page.
See the Full Air Factory Lineup
Air Factory doesn’t sell online directly. Pick a flavor, then choose an authorized retailer on its product page:
- Air Factory Kookie Krunch — the fan-favorite cookie dessert
- Air Factory Mystery — the iconic mixed-berry flavor
- Air Factory Blue Razz — bold blue raspberry candy
- Kookie Krunch Salts — the salt nic version for pod systems
- Mystery Salts — salt nic for a smoother hit